It All Started with a
Small Vintage Boutique

Aloha Rag was first established by Tatsugo Yoda in 1991 as a small boutique located in Waikiki on Oahu—an island in the middle of the Pacific—within the Hawaiian Islands. The shop became a destination for fans of vintage clothing and rare items that couldn't be found anywhere else in the area. In 1995, with growth in mind, Yoda established High Seas, Incorporated as the parent company of Aloha Rag.

Today, High Seas has expanded with divisions in Hawaii, New York and Tokyo. These divisions include a retail location in both Honolulu and New York City, a press office in Tokyo, and a designer clothing label branded with the letters AR.